CARNIVAL CRUISE LINE / MIRACLE BRAND POSITIONING
Repositioning of CCL Miracle shops. In order to enhance the CCL Miracle shops, a new approach to promoting the shops was developed using the CCL brand colors and typography. A new style of photo composite was created to be used for each shop. Each category has it's own color as an identifier. The marketing is meant to be used throughout the ship, in the shops and throughout promotional marketing materials. 
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